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Micro-course: Marketing Environment
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Learn key concepts and earn your certificate.
1.
Marketing Environment
01:24
2.
Micro-Environment
01:18
3.
5 Forces Model - Concept
01:21
4.
5 Forces Model - Application
01:21
5.
Competitor Analysis
01:25
6.
Perceptual Maps
01:22
7.
Meso Environment
01:27
8.
Macro Environment
01:24
9.
PESTEL Analysis
01:30
10.
Internal Environment
01:24
11.
Organizational Capacity
01:25
12.
VRIO Analysis
01:27
13.
Value Chain - Concept
01:20
14.
Value Chain Analysis - Application
01:27
15.
SWOT Analysis - Concept
01:20
16.
SWOT Analysis - Application
01:25
Marketing
Marketing Environment
Micro-Environment
00:00
01:18
0.5x
0.75x
1x
1.25x
1.5x
2x
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