Loading concepts…

Micro-courses:

1.

2.

3.

4.

5.

6.

7.

8.

Loading video…

Home

Chats

New Chat

Micro-courses

Favorites

Micro-course: Consumer Behaviour

36,609 views

Learn key concepts and earn your certificate.

1.

Needs, Wants, Desires

Needs, Wants, Desires

01:14

2.

Consumer Decision Process

Consumer Decision Process

01:22

3.

Factors Affecting Consumer Decision Process - Overview

Factors Affecting Consumer Decision Process - Overview

01:25

4.

Factors Affecting Consumer Decision Process - Cultural

Factors Affecting Consumer Decision Process - Cultural

01:27

5.

Examples of cultural factors influencing consumer behavior

Examples of cultural factors influencing consumer behavior

01:27

6.

Factors Affecting Consumer Decision Process - Social

Factors Affecting Consumer Decision Process - Social

01:23

7.

Factors Affecting Consumer Decision Process - Personal

Factors Affecting Consumer Decision Process - Personal

01:22

8.

Factors Affecting Consumer Decision Process - Psychological

Factors Affecting Consumer Decision Process - Psychological

01:23

9.

Buying Behavior

Buying Behavior

01:19

10.

Buying Behavior for a new product

Buying Behavior for a new product

01:17

11.

Learning Model

01:22

12.

Psychoanalytic Model

Psychoanalytic Model

01:24

13.

Sociological Model

Sociological Model

01:22

14.

Economic Model

01:15

15.

Engel-Kollat-Blackwell (EKB) Model

Engel-Kollat-Blackwell (EKB) Model

01:28

16.

Black Box Model

Black Box Model

01:12

17.

Hawkins Stern Impulse Buying Model

Hawkins Stern Impulse Buying Model

01:26

18.

Howard Sheth Model

Howard Sheth Model

01:22

19.

Howard Sheth Model - Variables

Howard Sheth Model - Variables

01:22

20.

Customer Loyalty

Customer Loyalty

01:23

21.

Customer Lifetime Value

Customer Lifetime Value

01:24

22.

Gathering Customer Insights

Gathering Customer Insights

01:28

23.

Types of Customers

Types of Customers

01:30

24.

Types of Customer Relationships

Types of Customer Relationships

01:19

Marketing

Consumer Behaviour

Factors Affecting Consumer Decision Process - Overview

00:00

01:25

Factors Affecting Consumer Decision Process - Overview